Divi is the most popular WordPress theme available today.

As it’s a multipurpose theme, it was created to be suitable for any type of website you might want to build with WordPress. Over the years, Divi has been regularly updated and improved. The theme now includes a powerful drag-and-drop page builder tool, hundreds of website templates, and countless customization options and settings as well as a few other useful features. It’s competitively priced, too.

About the Divi WordPress Theme

Divi has been produced by the Elegant Themes team and is their flagship product. Divi was first launched in 2013 but has been constantly updated, refined, and improved to remain a competitive option in the multipurpose WordPress themes category.

There is actually a Divi plugin available too, which is officially called Divi Builder and is also available from the Elegant Themes team. This plugin enables you to add the page builder of the Divi theme to any WordPress website, regardless of which theme you’re using. For this Divi review, though, we’re evaluating the WordPress theme rather than the plugin.

Divi Overview

• Large library of high-quality templates: Divi comes with hundreds of editable templates for all types of websites.
• Powerful content editor: the Divi Builder tool is one of the most feature-rich drag-and-drop content editors for WordPress.
• Split testing content optimization tool: the Divi Leads feature gives you the ability to optimize your content for the highest conversion rates possible by running A/B tests.
• Comes with additional themes and plugins: all purchases of Divi come with the Extra theme plus a few useful WordPress plugins.

As you can see, if you choose Divi, you get access to a huge and growing selection of pre-built page templates, a powerful visual content editor, and some other useful features to help you ensure that your content not only looks great but helps you achieve your business goals.

High-Quality Content Templates

The two main highlights of Divi are arguably its template library and the page builder tool. If you want to create a custom WordPress website design from scratch then the Divi Builder tool will be of most interest to you. However, for everyone else, the pre-designed content templates will play a large part in whether or not you choose this theme for your website. If you do want some help with creating your new website, then you’ll be pleased to know that Divi probably has the largest selection of high-quality page templates out of any WordPress theme available today.

There really is a set of templates for almost every type of project, so whatever website you want to create, it’s worth taking a look at the Divi layouts to see what’s available. Over 800 pre-made website layouts come packaged right inside of Divi for free. Brand new layouts are added weekly along with royalty free photos, icons, and illustrations.

While some themes provide you with a library of individual templates, Divi comes with layout packs that have been designed for a specific type of website. These packs generally include homepage, about, contact, and landing page templates, giving you a quick way to start your new website with all the content you might need. You don’t have to stick to one layout pack, though. With Divi, you’re free to pick and choose any template you want to use on your website, from any of the available layout packs.

The layouts are all editable, too, making them ideal for use as the starting point for your own custom designs. Alternatively, you can use them as they are and just change the text and images where necessary via the content editor.

Drag-and-Drop Content Editor (Divi Builder)

When it comes to making changes to the templates or creating new content designs from scratch, this work takes place in the Divi Builder. This tool has been updated many times over the years and is now one of the most powerful and impressive page builders available for WordPress.

Some of the key features of the Divi Builder include:

• WYSIWYG visual editor for creating custom page designs.
• Ability to create custom theme templates.
• A useful selection of content modules.
• Ability to create reusable sections for use throughout your site.
• Wireframe mode for providing a clear overview of page structure.
• History panel for undoing and redoing actions.
• Range of viewports for previewing content on smartphones, tablets, and desktops.
• Plus lots more…

The Divi Builder uses rows and columns to help you build your page layouts. You can then insert a wide range of useful modules into your layouts, including call-to-action buttons, sliders, and video players, to name just a few. All of these modules can be customized to ensure they work with your website design and have the right appearance for your project.

Ease of Use

All this new functionality, power, and creative freedom do come with a price though, and that’s the relatively steep learning curve of mastering the new user interface. Although it’s not badly implemented in any way, the Divi Builder user experience is very different from the default WordPress one. Due to this, you will need to learn a new way of working if you want to get the most from the page builder.

Full Creative Control

All aspects of your content can be customized through the Divi Builder interface, giving you full control over the design of your posts and pages. However, after a recent update, the newly added Theme Builder tool gives you full control over the other parts of your website, too.

Divi Theme Builder

Most WordPress themes that include page builders give you the ability to create custom post and pages designs. However, they don’t often allow you to customize the other parts of your site, such as the header, footer, and theme templates. In the past, that was true of Divi, but thanks to a recent update, you’re no longer constrained to just the content areas. Now you can customize all aspects of your WordPress website via the Theme Builder.

Support & Documentation

Customers logged into the Elegant Themes website can open a support ticket via the messenger and wait for a response. This certainly makes support more convenient, as there’s no longer a need to check the forum to see if anyone has replied. Divi response times are quick and the information is helpful.

One strong point of Elegant Themes, and Divi specifically, is the online documentation available on their website. Every feature and aspect of Divi is clearly explained via the online documentation, while the Elegant Themes blog is packed with tips and advice on using their products.

Although support from the Elegant Themes team is now delivered via the messenger system, the discussion forums are still online, giving users a place to share ideas and communicate with each other. There are also many active Facebook groups dedicated to Elegant Themes, and Divi specifically, where users can share tips and best practices in order to learn from each other and get the most out of these products.