Blue Ocean Strategy – 16pg


BLUE OCEAN STRATEGY: How to create uncontested market space and make the competition irrelevant

By: Renee Mauborgne and W. Chan Kim


Learn how to create uncontested market space and render your competition irrelevant.

Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant?

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, Blue Ocean Strategy addresses this question and provides a systematic approach to drafting and implementing your own Blue Ocean Strategy.

Here are some insights you can expect to take away: 

• Discover how to create a quantum leap in value to buyers through Value Innovation;

• Gain access to the tools to help you develop uncontested yet commercially-viable blue ocean ideas, e.g. Strategy Canvas, Four Action Framework, ERRC Grid, PMS Map, Buyer Utility Map;

• Learn powerful strategies and tips e.g. how to reconstruct market boundaries by looking across 6 paths, reaching beyond existing demand with 3 tiers of non-consumers, 4 steps to developing a commercially-viable idea, and 4 components to visualize your strategy; and

• Find out how to overcome 4 key organizational hurdles and execute BOS successfully with “Tipping Point Leadership” and the “Fair Process”