Built to Last – 16pg


BUILT TO LAST: Successful Habits of Visionary Companies

By Jim Collins and Jerry Porras


Discover what it takes to build a leading brand/ business that lasts for generations

How do companies like 3M, American Express, Marriott, Proctor & Gamble and Walt Disney build lasting brands that consistently out-perform their competitors by as much as 15 times?  How do they stay successful across generations of chief executives, thrive through multiple product/ services life cycles, and retain their position as the leaders of their industries?

The book is based on 6 years of extensive research of 18 “Visionary Companies” whose successes have transcended time and generations. The findings debunk many myths about business success and the insights can be applied by anyone, be it CEOs, managers, or entrepreneurs, who want to build companies with lasting success.

In this summary, you’ll: 

• Uncover the 12 myths about great companies;

• Learn the key principles that underlie their lasting success (including powerful ideas like Clock-Building, embracing the big “And”, Going Beyond Profits, and concurrently Preserving the Core while Stimulating progress;

• Discover the 5 mechanisms that Visionary Companies use to institutionalize success, including BHAGs, Cult-like Culture, Experimentation, Home-Grown Management, and Continuous Improvement; and

• Find out how to build your vision and translate your core ideology into every aspect of your company.