WordPress is the #1 website platform for a reason.
Surviving in today’s tough business environment can be challenging. Most small business owners and managers find it difficult to take care of a website on top of all their other duties. That’s where WordPress comes in, it allows you to manage content and make edits yourself if you choose. When needed, it’s fairly easy to find a WordPress expert like me to help you out.
WordPress started as the perfect blogging tool, but a better term to classify it is a CMS (Content Management System). The platform can be used to build totally interactive websites. Today, WordPress is used all over the world by tens of millions of people as their preferred web development platform.
WordPress is an open-source development tool, yet provides plenty of security and customization options thanks to the huge variety of available plugins. There are tons of free (and premium) tools to take advantage of the power of WordPress for small and medium-sized businesses. You don’t have to hire a professional developer or coder to develop your website, you can find affordable help like me to design and build the perfect website.
Top 10 Reasons why WordPress is the Best Solution for Small Business Websites:
1. WordPress Is Free
WordPress is completely free. You can download it for free, install it on your website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress is a prefect solution for the small businesses as it saves the money and time as well.
2. It’s Easy to Use & Install
Another big reason why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills. After installation, you have a wide array of features and functionality which help you with website development. WordPress has a clean, informative and easy to use dashboard that makes website setup easy for even brand new users.
3. Open Source Development Platform
It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their website (if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages that makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but since it is so popular they are easy to find and reasonable.
4. User-Friendly
WordPress was created so that all technical and non-technical people can take advantage of it. This is what makes it so popular. Another reason is that it is quite interactive and user-friendly which allows users to easily create web pages, menus, posts, forms and even lets them manage media like videos and images with ease.
5. Large Online Support Community
WordPress is known for its excellent online support system. Due to the millions of active users, skilled team of developers, a wide community and discussion forums, anyone can easily find the solution for their problems. Plus there are tons of knowledgeable WordPress blogs that share tips and guides almost daily. Most of the WordPress issues have already been discussed so it is likely that someone definitely knows how to fix it.
6. Huge Variety of Themes
It might be too expensive have your site custom designed by a professional developer. But with WordPress most opt for a pre-designed theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as premium WordPress themes that you can choose from to build your website. Premium themes often come with lots of added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made web templates that you can import with just a few clicks.
7. Plugins for Every Feature
To add more functionality to your website, you can use WordPress plugins that are available for free (or for a small fee). Like themes, there are thousands of pre-developed plugins stored in the WordPress plugin directory and there are even more premium plugins available from marketplaces like Envato and others. Mos plugins are generally easy to use and install, plus they will bring additional functionality to your website.
8. SEO Optimized
Having a website without search engine optimization is almost like having no website at all. Today, everyone builds their website by keeping SEO in mind. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. WordPress SEO doesn’t stop there – there are tons of great guides and plugins to help you further optimize your onsite SEO for better ranking, Yoast is the one I use.
9. Responsive Design
Having a mobile responsive website can be easily fulfilled with the WordPress. Responsiveness is something that every business wants not only for the websites but also for their applications and email templates. Today, most WordPress themes are designed to be fully responsive so your website looks great on desktops, tablets and mobile devices. Some themes do a better job with responsive design – so keep that in mind when selecting one.
10. Security and Reliability
WordPress is a powerful CMS and web development platform and it takes constant ongoing work to make it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer website environment for you. Plus there are a bunch of ways you can improve your WordPress website’s security with a plugin or basic precautions.
Use WordPress for your website – you’ll be glad you did.
For most small or startup businesses, establishing a strong web presence can be tough. Having a great online presence comes with costs, time and effort drains – which you can’t afford – the easy and obvious solution to all these concerns is WordPress.
I’d be glad to help you figure it out – get it up and running – make it look really good – and then show you how easy it is to manage your own content (if you choose to).
